![]() We’ve analyzed six coffee ads and why they work to help you craft creative and effective advertising without succumbing to the same old marketing phrases. But, differentiation will be challenging if we all continue repeating the same recycled messaging. Naturally, companies will use branding and advertising to differentiate themselves. “Roasted in small batches by an expert team…”Īs competition in the specialty coffee industry continues to rise, a stellar product will only get a company so far. from 7 a.m.-6 p.m.“We travel to the best coffee farms across the globe…” He wants to keep the -Buzz moniker in all the names so in the future you might see a Burger Buzz, Buzzghetti or the like, custom-built for the eventual owner.įind the Coffee Buzz bus next to Stanton Optical on Green River Road Monday – Saturday. “I’ll get this one going and prove that it works, get someone to run it, and then I’d like to get one or two more going around town - one I can move all the time and one in kind of a permanent position.” “I really want to build more busses,” he said. Once business is steady enough for Haury to hire someone to run the Coffee Buzz, he plans to go back into the shop with the next bus. I’ve tried to hand out free samples of funnel cake bites, and people won’t roll down the window. This is a prime location, but COVID has changed this world. I’ve actually had a couple try to hand me cash. They won’t even look at me, they stare straight ahead. I’ve walked up and down Green River Road with a sign that says ‘Coffee Buzz Menus,’ and I guess people think I’m asking for money. “Some people that have come up said they were wondering what it was or thought it was a broken-down school bus. At first, however, busy drivers on Green River Road didn’t notice the school bus was a food truck, despite the pop-up awning, colorful pictures of his kids and grandkids and a chalkboard sandwich sign with daily specials. “I’m willing to change it once I see what’s happening.”īusiness is picking up Haury is making a name for himself and getting many repeat customers. “The menu is big because I want to find out what people want and what they like,” Haury said. Of course, you’ll find hot coffee with flavored creams and frothed milk and hot chocolate all day. Other goodies from the truck include fried green tomatoes, loaded chili cheese “tator tots,” deep fried Oreos and Rice Krispy Treats, funnel cake bites with powdered sugar, corn dogs with or without bacon, chili dogs, burgers and more. It’s served on a butter-toasted bun with dressings of your choice and is excellent. After it’s pounded out, he dips it in egg and hand-breads it in seasoned flour. When you order one, Haury gets a boneless, center-cut pork chop out of the fridge and goes to town on it with a meat mallet. One of the biggest sellers is the Texas pork tenderloin. The rest of the menu focuses on midway food favorites. The loaded breakfast bowl contains a biscuit and gravy, sausage, “tator tots,” cheese and two eggs. For $4.50, diners may have an English muffin sandwich with a sausage patty, cheese, hashbrowns and two eggs. His breakfast sandwiches are reasonably priced and go from sausage on an English muffin to a full meal. The “Coffee” in the name comes for Haury’s offering of a large breakfast menu, which is available all day. One important thing to know about Coffee Buzz is that in addition to coffee it has a huge menu for a food truck. “I see a future when the health departments might get stricter on food trucks, and I want to stay up on that, so if they come up with restrictions, I won’t have to change things around.” ![]() “It’s state-of-the-art for a food truck,” he said. Haury also has done restaurant construction and maintenance, so he used all his knowledge to reconfigure the bus with a roomy kitchen, 60-gallon water tank, wastewater storage and even a bathroom. ![]() More: La Plaza food truck brings mulitas and other traditional Mexican dishes to Evansville food truck scene More: Chef George Sidaros brings the world to Downtown Evansville More: Beer Snob Bottle Shop offers over 1,000 craft and import brews and is still growing You can get busses with low mileage pretty reasonable so I got one.” More food news I thought it might work to use a school bus instead because it’s got wheels on it. “On the rigs, I’m used to having things self-contained and built-in, so I had a lot of knowledge in doing that. “I worked in the oil fields in Wyoming and North Dakota as a consultant and a rig manager, and I met a guy who wanted to make doughnut shops out of shipping containers,” he said.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |